UBM18 Oct 2012 08:53
CONT
EFEM organises the International Istanbul Mothers, Babies, Children Products
Fair (MBCP) (see http://bebekfuari.com/eng/) and Wintexpo Autumn Winter Baby
Child Fashion Fair (Wintexpo), the leading baby shows in Turkey. Launched in
1992 in Istanbul, MBCP is now the third largest baby products show in Europe,
with the 2012 edition occupying 30,000 square metres of exhibition space at CNR
Expo. EFEM's owners, Erdal Baykara and Hüseyin Irmak, and EFEM's eight staff
will remain with the business. EFEM generated revenues of approximately £1m in
2011. As at 2 September 2012, the business's gross assets were less than £0.1m.
The acquisition is expected to exceed UBM's cost of capital criterion in its
first full year of ownership.
The EFEM shows have clear synergies with UBM's annual Shanghai International
Children-Baby-Maternity Industry Expo (CBME) (see www.cbmexpo.com), Asia's
largest baby products show which this year attracted over 1,200 international
exhibitors and more than 53,000 visitors, occupying over 115,000 square metres
of exhibition space, representing 44% growth over 2011. UBM will launch
geo-adaptations of CBME in Brazil and India in 2013.
Working in a separate joint venture established in 2010 with Turkish partner
Rotaforte, UBM also now runs two Istanbul Jewelry Shows a year in March and
October, (see www.istanbuljewelryshow.com). These shows have successfully
extended UBM's Asia-centred jewellery tradeshow portfolio - which comprises
more than a dozen shows across China, India, Singapore and Japan and includes
the world's largest tradeshow, the September Hong Kong Jewellery & Gem Fair -
to Turkey.
In 2013 UBM will launch a further three geo-adapted events in Turkey: FI
Istanbul (the latest geo-adaptation in the Food Ingredients portfolio, see
http://www.ingredientsnetwork.com/events), Black Hat Istanbul (a geo-adaptation
of IT security events, see www.blackhat.com) and IFSEC Istanbul (a further
geo-adaptation of the IFSEC brand http://www.ifsec.co.uk/Content/
UBM-Lives-Security-Portfolio) .