JPR13 Nov 2012 15:12
Operational performance
As forecast at the time of the interim results, difficult market conditions mean that trading in the second half of 2012 has been even more challenging than in the first. The results also include the impact of moving a number of titles from daily to weekly, the closure of titles, and changes to the contract printing operations as a result of the revised arrangements with News International. The overall movement in the second half (18 weeks) compared to the same period last year is therefore given on both a like for like and unadjusted basis.
On a like for like basis, total revenues were down 11.4% year on year, with circulation revenues down 0.5% and total print and digital advertising revenues down 14.0%. The unadjusted declines were 16.1%, 5.1% and 16.3% respectively.
The second phase of the re-launch programme has been implemented and, while it is early days, we are seeing a positive impact on these titles with circulation revenues of the 31 paid-for titles re-launched in the second half up 19.5% on the week immediately prior to re-launch and 13.8% up year on year.
Display advertising declined by 16.8% in the 18 week period compared to last year, principally as a result of weakness in national advertising revenues over the summer and relatively strong comparatives in 2011. The decline in classified advertising of 19.1% in the period was primarily due to the economic environment, but also reflects some transitional impact arising from the consolidation of the number of contact centres in the Group from 14 to 2. We anticipate that any residual impact from this transition will have been removed by the end of 2012 and that we will see the additional benefits of the new arrangements building into 2013.
Digital revenues grew by 2.9% year on year in the 18 week period. Online display revenues in particular continue to show strong growth but the overall digital growth has been impacted by the reduced digital upsell from a lower level of print employment advertising. This is being addressed by an increased focus on standalone digital employment advertising and a move to a 'digital first' approach.