CWK31 Jan 2012 07:38
Britain has swapped beef for pork, causing sales of the white meat to jump, according to Cranswick. The company, the largest British-owned pork processor, saw its shares increase 1.45% after it released an upbeat trading statement.Sales in the final three months of 2011 were up 10% on the previous year, marginally stronger than the increase in the overall British pork market, which increased by 9%. Bernard Hoggarth, chief executive, said that pork shoulder and rolled joints had sold particularly well, helped by being championed by celebrity chef Jamie Oliver as an ideal meat for consumers looking to cut down their food bills, The Telegraph says.