EVT30 Aug 2012 08:52
Dentsu Digital Fund invests in Maxifier Limited
Eurovestech is pleased to announce that Dentsu Digital Holdings, Inc. ("DDH"), which actively invests in emerging digital companies through its Dentsu Digital Investment Business Limited Partnership (also known as the Dentsu Digital Fund), has made a strategic investment in Maxifier Limited ("Maxifier"), a global leader in inventory revenue management. Following this investment, Eurovestech now holds 35.7 per cent. of the fully diluted share capital of Maxifier. Eurovestech's holding has a carrying value of £6.5 million.
The investment will see the Dentsu Group collaborate with Maxifier, particularly through its technology-driven digital communication subsidiary Cyber Communications, Inc., examining joint business development plans that encompass the entire Asian market.
Maxifier, is a leading online advertising technology provider, working with premium publishers and ad networks to empower them to unlock and maximise the value of their total inventory. Using Maxifier's ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.
To date Maxifier has managed more than 70 billion impressions for leading publishers and media companies including Forbes, The Guardian, IPC and Bauer Media.