DCG24 Sep 2012 08:55
TRADING UPDATE FOR THE SIX MONTHS ENDING 30 SEPTEMBER 2012
Dairy Crest is issuing the following pre-close trading update for the six months ending 30 September 2012 ahead of announcing its Interim Results on 8 November 2012.
Trading in the first half of the year has remained challenging and our profits, having adjusted for the disposal of our French spreads business, St Hubert, will be lower than the same period last year. However, our profit expectations for the full year ending 31 March 2013 remain unchanged.
Strong momentum in Brands
Our four key UK brands (Cathedral City, Country Life, Clover and Frijj) have continued to perform strongly in the first half. Increased marketing expenditure behind these brands is supporting this growth. All four have been advertised on television in the period - the first time that has ever happened.
Innovation remains a focus in our ongoing drive for added value sales. For example, Chedds, natural cheese for children (whose annual retail sales now exceed £7 million), Frijj Incredibles and Cathedral City Selections are all performing strongly. Further innovations are planned for the second half, including a long-life variant of Frijj. This is aimed at the convenience market and provides a significant opportunity for further growth.
As part of our continued drive to grow and improve efficiency across our business, we have decided to consult with employees on plans to consolidate our spreads production into a single UK location, our existing facility at Kirkby, Merseyside. As a result of the consolidation our site in Crudgington, Shropshire, will potentially close in 2014.