Pubmatic27 Apr 2026 16:52
Pubmatic released this today, clearly showing how its agentic curation and buying platform is accelerating globally.
https://pubmatic.com/news/pubmatics-agenticos-accelerates-globally-as-agentic-campaigns-unlock-efficiency-and-performance/
I think this is the bit to take special note of
“AgenticOS, launched at CES in January 2026, is an operating system of more than 20 agents that includes: Audience Discovery, Inventory Marketplace and Curation, Media Activation, including brand safety and budget capping, Deal Management, Fee Transparency, and Insightd, and connects to partner agents, inventory and data partners through current and new protocols. These agents operate across PubMatic’s compounding assets: premium inventory spanning 2,000+ publishers and 100,000+ sites/apps (including 28 of the top 30 global streamers), a data ecosystem of 200+ data and commerce media partners giving agents continuously learning targeting and audience capabilities, direct activation and interoperability through Activate, enabling real-time buying without intermediaries. This all sits on the most advanced owned and operated infrastructure purpose-built for accelerated computing and analytics”
Exactly what I’ve been saying here. CIQ is a data partner providing insights. Any agency or brand using AgenticOS gets an automatically curated solution from across the Pubmatic data partners, including us. If we cut the mustard, the agents should choose us, and one of the metrics will be cost. That, according to DH, is where we smash the competition.
Whatever else, this piece clearly demonstrates that CIQ is superbly positioned to benefit from a “ validated behavioral shift in digital advertising”