Pros and Cons30 May 2026 07:42
Was having a think about the pros and cons here and thought I’d share for interest/debate.
PROS
1. Profitable core GDM business. No small feat in itself given shift to LLM search and natural reduction to all website traffic. Suggests a loyal and engaged core customer base.
2. Core audience are gamers, a highly prized but hard to reach demographic.
3. Wholly aligned CEO who has been unpaid since joining in 2023.
4. Vast majority of CEO options/warrants currently out of the money. He only benefits if they get in the money.
5. Stripped back operational costs - mostly running on AI infrastructure that, crucially, can easily absorb more businesses as an AI Holdco whilst stripping out cost. That’s the vision here.
6. Steadily improving financials, which are already pretty solid.
7. Traditional media targeting becoming obsolete in cookieless, privacy first, LLM world, resulting in massive shift to CTV and video as the preferred ad method.
8. Contextual targeting and AgenticOS are fuelling that foundational change. CIQ are both, and has few direct competitors particularly with scene level emotional targeting.
9.CIQ has embedded itself in adtech infrastructure pipes following integrations with majors, IRIS.TV, Magnite and Pubmatic, and developed its own plug in interface. Couple all that with Pubx partnership and CIQ has numerous and strong routes to market.
10. CTV ad market is already massive but still growing fast. It, along with AgenticOS is fueling the significant SP growth of SSPs like Pubmatic. We are riding the wave because we saw this coming.
11. CIQ is revenue generating, and latest LinkedIn posts (last week) from Jo Taverner (CIQ sales) confirms campaigns are using CIQ data. It has customers - we just don’t know about them.
12. Yentra is targeting a similarly large and growing market with emphasis on sovereignty, ontology, ethical use, and cost efficiency using focussed SLMs. Notable here that Microsoft is cancelling all Claude Code internal licences because the token computer cost of that LLM was untenable, and Uber burned through its entire 2026 token budget in just 4 months. LLM use is hugely expensive and will only get more expensive with more use - SLMs are the opposite.
13. Yentra is already being deployed across 7 different global regions including areas like education, banking, fintech, regulation, mining, carbon credits, fleet operations, and for enterprise, public authorities and governments. And those are only the ones disclosed on the Koneqt site.
Cons next!