RE: Sunday Times20 Feb 2022 08:07
This is going to be a tough year, the sentiment is against e-commerce due to staff shortages, apparels due to inflation, fast fashion due environmental issues...
Boohoo is my biggest holding and it is painful to see the SP collapsing and I afraid it can go further down, however I don't sell, I just add (compounding my losses so far though)
My analysis may sound simplistic but here it is, Boo is profitable and has the cash to weather the storm, has very low debt (will not hit with rising rates), it grows in popularity (at least in UK), it grows organically and via acquisitions (new brands, cosmetics, distribution centres), boo customers' demographics are going to see pay rises to mitigate inflation, the world is opening up after 2 years, boo has pricing power (The Sunday Times: Major fashion brands are hiking prices on autumn-winter collections by as much as 20% in a sign that profound inflationary pressures will persist for the rest of the year. - Boo will raise eventually the price as well, so they are going to improve the margins) lastly but not least they are on top of every trend (like your self, meta verse, free of animal cruelty, ESG etc)
All the other are currently short term noise, or maybe an opportunity to purchase a share in a sound business. Time will tell, but I hope I am right otherwise it will really hurt.