RE: Groundhog day5 Jul 2022 13:30
The broker ratings are a joke, I came to realization that they just go with sentiment... The same brokers gave Boohoo £4, £5 and some £6 price targets 1.5 years ago, all them had a BUY and they were all wrong. Of course, this isn't only with Boohoo, same with Asos, THG and with most shares out there. Also, these are professional analysts, they should know better, because the current SP correction (an euphemism of SP collapse and loosing money rapidly) is because a wider sell off in the apparel sector (inflation, disruption of supply chains, tight operating margins) and they should be able to predict it.
I'm disappointed with management, too, but with that said and as I wrote in a previous comment, even if the trading environment is challenging, if they manage to bring the admin costs down (£1 billion) by 10% (I am not talking about distribution cost or cost of sales, but purely the admin and other admin cost as stated in the annual report, basically strategic cost cutting), this will bring back an EPS of around 7p, which I believe will elevate the SP considerably.