RE: Sample sale everything £55 Jul 2023 10:01
Asos was too promotional in the past (on its main site). I believe this is a strategy to push pricing up and have less discounting on the main site for those that want the latest fashion styles, newest ranges, and are less price sensitive. Meanwhile the stuff that isn't selling on the main site they can push through a different channel (for those who only want bargains and the stuff most people don't want).
Weening customers of aggressive discounting...