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"Of the 20 or so exhibitors I spoke to, not a single one believed autonomous cars would be on our roads within a decade."
https://www-spectator-co-uk.cdn.ampproject.org/v/s/www.spectator.co.uk/2018/07/the-dream-of-driverless-cars-is-dying/amp/?amp_js_v=a2&_gsa=1#amp_tf=From%20%251%24s&share=https%3A%2F%2Fwww.spectator.co.uk%2F2018%2F07%2Fthe-dream-of-driverless-cars-is-dying%2F
https://www.engadget.com/2018/07/04/baidu-self-driving-buses-japan/
"Apolong is powered by Baidu's Apollo open source platform, which has Level 4 autonomous driving capabilities, meaning it doesn't need human input in select conditions. The latest version of Apollo also announced during the conference supports valet parking and integrates with Baidu's software that has facial recognition capabilities and can detect if a driver is showing signs of fatigue."
a tech company building a platform with level 4 capabilities, also investing the time/effort/money on detecting the state of the driver, doesn't make me worried about See in a level 4 world.
Anyone know if See are likely to be involved here? Since Baidu are teaming with Mobileye, is this another faint line on Lewbos chart?
@DR777 TBF, I was in Halfords a couple of weeks ago and was surprised how many satnavs they still have for sale. And my father-in-law seems to buy a new one every year.
Like with dashcams, part of me thinks there may be a market for a consumer safety device, with/without the bells-and-whistles of a monthly subscription, if DMS ends up not being present in all cars. Especially if insurance companies offer discounts if you have one.
But I don't see major fleets wanting a retail version.
Some phones cost less than an iPhone. Doesn't mean everyone will buy the cheaper option, with less features.
It's also cheaper to buy a phone outright, but people don't.
So I don't worry about the "Under $100 to buy outright".
I hope they sell since it will prove this market for someone to enter, hopefully using SEE tech. And maybe Denso are using Fotonation to prove the market first. Who knows.
Now for Toyota not using SEE. Correct it's still an assumption. But because Denso are using 1 tech choice for an aftermarket product does not mean a different solution is not the right technology in a different use-case (built into the car).
Working in technology and you often hear "right tool for the job" and releasing Minimal Viable Products. I think both may apply here
If sales of this "buy in Halfords" product from Denso are noticeable I would expect another player would want to enter this market.
I see SEE licensing the tech to a third party, rather than enter directly (though you never know).
Afterall, there is more than 1 company selling after market GPS navigation products.
So, let Denso prove this after market channel is worth it. Then let See allocate resources and form partnerships to get their tech into the retail channel.
I guess it depends on what Google/Apple long term aim would be in controlling the technology. To sell "their" cars, or to sell the tech for OEMs to deploy.
Google I can see selling the tech, similar to Android but not maybe not given away in this case. But Apple, based on their history of being controlling of both hardware and software, I don't see that happening.
Veoneer it seems are demoing using Hyundai cars.
Back in 2013 Hyundai/kia were demoing driver state monitoring (fatique/drowsiness detection) https://youtu.be/SnM6y7noTnM
At Ces 2018 Hyundai demoed with SmartEye https://www.redeye.se/company/smart-eye/578711/smart-eye-raises-sekm-44-following-successful-ces
Although SEE and Veoneer don't have an exclusivity clause in the deal.
"Autoliv, as previously mentioned, says that as there is no exclusivity in its Seeing Machines deal it can work with both Smart Eye and Seeing Machines. Thus, Bosch and Autoliv have dual routes at the moment but we assume they will eventually have to make a technology choice as two solutions would be expensive"
I don't think its too much to assume Hyundai (5.5 million cars) may end up with SEE
https://youtu.be/WvaQZRYS5_U
Pause at 1:18 for a reference to Seeing Machines and 1:20 for action of DMS
Hopefully it's more than just Volvo Trucks Australia
"In the fiscal year of 2017, the Volvo Group delivered just over 200,000 trucks"
https://www.statista.com/statistics/469310/truck-deliveries-of-volvo-group/#0
My wife knows about SEE and that I have invested. She doesn't know how much. I'll save that for the day I sell Me: "you know that eye tracking company I invested in?" Her: "yes..." Me: "well I invested �x and don't have it anymore" Her: "you lost �x? You idiot" Me: "no. We have �x++ now" Her: ":o" Me: "and that was just my ISA investment" *fingers crossed*
"Volvo will skip Level 3 autonomy and move straight to Level 4 - 'eyes-off' systems with the option for the driver to take over when required." https://www.autocar.co.uk/car-news/new-cars/volvo-targets-33-autonomous-sales-and-50-subscription-sales-2025