Shein (more agile than Boohoo and offers unbeatable low prices)5 Oct 2023 10:03
Louise Déglise-Favre, an apparel analyst at the industry analysts GlobalData, said: “[Boohoo’s] struggles are largely due to the meteoric rise of Shein, which has jumped to the top of the ultra-fast fashion game and continues to steal market share. Shein is more agile than Boohoo and offers unbeatable low prices while keeping up with the endless stream of new micro-trends appearing on social media. Paradoxically, the group has also suffered from growing criticism from some consumers against fast fashion, decrying its environmental and social impacts.”