Global Digestive Health Report 121 Apr 2022 20:24
The Global Digestive Health Products market size is estimated to reach USD 57.29 billion by 2027 from USD 32.73 billion in 2019, delivering a CAGR of nearly 7.7% through the forecast period. The market growth is driven by the growing focus on improving gut health along with the availability of a variety of nutritional and fortifying food additives and supplements in the market.
In the modern world, busy schedules and changing lifestyles have led to abnormal eating habits and patterns among the masses. This has led to increased demand for supplements or health products for maintaining nutritional levels to attain a healthy body and mind. The growing prevalence of diseases digestive tract disorders like malabsorption, bacterial overgrowth, and other gastrointestinal diseases have fuelled the adoption of digestive health products.
Growing awareness regarding gut health with the accessibility of healthcare data on the Internet is contributing significantly towards digestive health products market growth. In addition, increasing focus of healthcare organizations on outreach programs to increase health care responsiveness among the masses has also boosted product adoption, thereby supplementing digestive health products market share.
Probiotic products hold the largest share of 82% in the digestive health market revenue, followed by prebiotic beverages at 12.5% and digestive enzymes at 6%. Masses suffering from chronic digestive health issues spend extensively on high-potency probiotic products, which is leading to the robust growth of probiotics.
In terms of ingredient, the probiotics segment is estimated to exhibit a CAGR of nearly 6.7%, contributing to a revenue generation of USD 83.22 billion in the digestive health products market share by 2027. The robust growth can be attributed to growing awareness regarding the health benefits of probiotics, such as improved immune system and a healthier gut.
The digestive enzymes segment is anticipated to witness a growth rate of 6.8%, accounting for USD 9.20 billion in terms of the revenue share by 2027.
In terms of product type, the digestive health products market is segmented into dairy products, cereals, non-alcoholic beverages, and bakery products. Among these, the dairy products segment is dominating the market share, accounting for around USD 15 Billion in terms of revenue by 2019, and is likely to gain major traction through 2027.
In terms of distribution channels, the market size is bifurcated into modern trade, online retailers, and convenience stores. Among these, The online retailer’s segment is dominated the digestive health products market holding over 50% of the market share by 2019 and is set to witness robust growth through 2027 due to the availability of expansive product ranges to compare and choose from online.
In the regional landscape, North America accounted for revenue generation of over USD 13 Billion by 2019 in the global digestive health products market sh