LlamaCon and Meta Connect28 Mar 2025 14:48
Https://www.xrtoday.com/mixed-reality/big-xr-news-from-meta-anduril-varjo-samsung/
Meta is experiencing another significant month as the XR sector expands with new competitors like AndroidXR and Samsung’s Moohan entering the immersive tech race. The company, known for its innovative Quest products, is focused on maintaining its foothold in this lucrative market as the XR industry continues to evolve.
Earlier this year, spending on XR reached around $100 billion, and Meta has since allocated an additional $50 million to rejuvenate the Metaverse. CEO Mark Zuckerberg aims to sustain the company’s dominant position, but challenges lie ahead as Meta also expands into other areas such as AI and social media.
March has been a crucial month for Meta as the company prepares for an active Connect 2025. Among the significant developments was the introduction of developer passthrough access for Meta Quest, which provides greater control to the platform’s creator community. This update comes in response to rising demand, particularly as competitors begin offering similar access on their XR headsets.