that's very true. It can also be said that it is wrong to assume that everyone who is posting an alleged 'negative' post is necessarily shorting a stock. Thats an easy and unjustified excuse to use and misleading.
Yes but why cash in now? If they believed in the company then they would be able to cash in later say in a years time for a vastly greater cash return. What do they know and what aren't they letting on? Bailing out?