The opportunity is enormous5 Apr 2026 11:16
The pilgrimage economy is already enormous before you even get to banking. Saudi’s 2024 Hajj count was 1,833,164 pilgrims, with 87.9% arriving from outside the Kingdom. On the Umrah side, Saudi’s Vision 2030 reporting shows 16.92 million foreign Umrah pilgrims in 2024, versus a 2030 target of 30 million. In Q1 2025 alone, Saudi reported more than 15 million Umrah performers, including 6.52 million from abroad. That tells you this is not a niche seasonal market. It is a huge, recurring, cross border flow of people and money that Saudi is actively trying to expand.
Now layer in the financial behaviour behind those journeys. A pilgrim does not usually wake up and spend in one shot. In many cases, the money is accumulated over years, often in structured, Shariah compliant form, then converted into travel payments, accommodation, fees, settlement, FX, and on the ground spend. That means the addressable pool is not just annual pilgrimage spend. It is also the pre event savings base sitting in the system for long periods. That distinction matters because long duration religious savings are exactly the kind of deposits banks prize most: sticky, purpose led, relatively low churn, and often recurring at household level. This is why the Hajj and Umrah space can be worth far more to a bank than the visible transaction value alone.
The cleanest proof that this model works is Tabung Haji. It is not listed, but its 2024 annual report shows 9.55 million depositors and RM91.75 billion* of depositors’ funds, alongside RM4.65 billion* of overall income and RM2.21 billion* net profit after zakat for FY2024. That is a remarkable data point because it demonstrates that a faith aligned savings model tied to pilgrimage can aggregate a massive deposit base and generate meaningful earnings even before anyone starts talking about global rollout. In other words, the benchmark case already exists. (*RM91.75 billion deposits ~£15.6B – £16.5B RM4.65 billion income £790M – £840M RM2.21 billion net profit £375M – £400M)
Once you think in those terms, listed Islamic bank valuations start to matter. Al Rajhi Bank’s market capitalization is about $113.35 billion as of April 2026, while Bank Islam Malaysia’s market cap is about RM5.44 billion. These are not “Hajj pure plays,” but they show what public markets are willing to pay for institutions with Shariah credibility, deposit gathering power, and recurring fee income across payments, financing, and FX. Separately, the LSEG Islamic Finance Development Report 2025 says the global Islamic finance industry had grown to almost $6 trillion by 2024, while the 2024 edition highlighted Islamic finance assets at $4.9 trillion in 2023…