RE: No Acquisitions30 Nov 2020 14:19
Thank you Dan. Totally correct. Only a third of Asos is truly a business because 66% of it is in essence just a reseller of of other brands. And as you say, the 33 percent or so that is the Asos brand didn't really grow at all. When your business mainly comprises selling other brands, alongside Giant competitors like Amazon, you are in a very precarious and dangerous position indeed. Contrast Boo and it's stable - all own brand, all brands owned by Boo, total control, you run the show, not at the mercy of the brands you sell, no competition in that sense from the likes of Amazon and the rest all selling the same brands as you. Give me the Boo model any day of the week and I think investors are beginning to wake up to this. In theory, Asos could, in a very short time get completely wiped out by Amazon, if Amazon so choose. Boo, on the other hand don't face the same threat. I know where my money is best placed and it isn't with Asos. It's right here with Boo. And on that point, I genuinely believe that when this penny finally drops, we will see a huge rerating which I believe will happen rather quickly and I do not think 600p is stretching it at all. That's why the the dollars are now in for the ride too.