OUT UNTIL THINGS CHANGE OR A NASDAQ LISTING17 Feb 2021 10:56
Have been a long term substantial holder of Boo but sold all my holdings this morning (along with a lot of other holdings) as I really can't justify keeping this on the books when:
1. The markets overall are, what shall we say, a little insane and I believe due for a massive correction if not an outright slaughter. Too many inexperienced millennial margin traders propelling the markets (particularly tech) way beyond any semblance of reality. It will all end in tears, eventually.
2. If Boo disappoint any with the next figures (and they could well have teething/cost problems integrating the new brands) then the markets will be, I think most would agree, most unforgiving to say the least.
3. Boo are still intensely, and in my view, irrationally disliked by, unfortunately, some influential figures in London and the media. I don't believe these forces have finished with Boo yet and it's only a matter of time before they come up with or are presented with more ammunition to fire.
4. There are too many other opportunities available, carrying more potential upside with way less of the potential downside.
5. If and when Boo finally announce a listing on NAS I will very probably be back in as I believe this listing will negate much of the risk in holding and provide a path to true value, assuming that is, that the markets have gained a little more rationality by then. This is perhaps the main reason for my decision as I believe a NAS listing would go a long way towards derisking Boo against the manipulation over here. In the interests of shareholder and company value, it should be amongst their top priorities. I have patience but in my opinion they should have already done this and I'm not prepared to wait and see them taken down because they haven't afforded themselves the protection such a listing would bring.
There's a lot more I could say but overall I do think Boo have a bright future, just too much uncertainty from numerous angles to keep me in at this point. Good look to all.