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Government Ad Campaigns to support LFT testing rollout11 Mar 2021 11:49
Tracking public Facebook ads facility is starting to demonstrate the launch of campaigns to push for LFT testing. Facebook has a public tool available for transparency that is a great indication of the Governments wider media campaigns. They don't pick up all spend / 100% of ads but is a good barometer and shows Testing is up there with "Vaccine Confidence" as a gov priority.
Interestingly local councils are also running campaigns (Cambridge, Peterborough etc.). Most campaign dates are from this week - so I'd expect to see a big increase over coming weeks as more "Get tested" messaging appears.
Great national media coverage to help push testing and also local councils supporting Free tests for relevant audiences (e.g. Families, Essential workers).
Hopefully these links work if not head to facebook.com/ads/library and you can do searches for content of advertiser.