NYLONConnect22 Jan 2019 22:46
https://musically.com/2019/01/22/global-music-streaming-for-growth-you-have-to-look-outside-of-the-western-markets
Spotify, Apple Music and Amazon may dominate many of the discussions about music-streaming, but there is more to the global streaming market than the biggest players.
A strand at Music Ally and Music Biz’s NY:LON Connect conference in London today explored life beyond the big beasts, although it started with Nielsen Music’s VP global Helena Kosinski providing a global overview of streaming.
The IFPI, she said, is claiming that “music is a growth industry once more”, seeing 41% YOY growth. “It is actual money,” she argued, “and not just streams.”
Obviously Western markets are growing sharply and India and South America were hailed as boom areas, but she termed the Middle East and Africa as “very exciting areas”, with a lot of services (international and local) investing there. “There is a bunch of early-stage interest,” she said.