Reasons to be cheerful22 May 2018 11:51
1) Political tensions have eased over the last month or two, which is positively impacting the market as a whole.
2) People are buying into boohoo before results because they know they always knock them out of the park so I expect to see consistent gains over the next 3 weeks.
3) Next's results, a good comparison, were fantastic.
4) With no bad news coming Boohoo's and effective and broad advertising, the only thing that could have weighed on this share was dull weather; clothing companies do well on weather extremes - this update will include the Beast from the East AND this incredible spring we are having.