RE: Share Consolidation2 Apr 2022 16:43
Seeing2030,
I agree that a share consolidation won't make any difference. Where I disagree is that there is nothing the company can do. It should be using PR to tell the market that it dominates the DMS/OMS auto market and that this is only going to increase over the next few years. The general public has no idea that: a) DMS/OMS is coming b) Regulation is driving it, so SEE is relatively low risk c) Its tech is the best.
For instance SEE (and its PR company) should be actively telling punters that the increasing independent broker coverage (Berenberg and Peel Hunt recently put out info) is an indication that knowledgeable analysts appreciate that its strategy has succeeded. It should be actively helping potential investors join the dots, instead of leaving it to lonely voices.
Seeing Machines has always had a blind spot re. the effectiveness of PR and what it should be doing to try and manage its share price. Even when SEE announces huge wins with the likes of VW it fails to get share price traction because of this imho. The pity is that many retail investors (even some IIs) will become forced sellers in the current environment. In addition, if the market crashes before/while SEE announces wins we will be impacted, as we were re. Ukraine but to a much larger extent.
My hope is that a take-out price has already been negotiated. If not, the urgency for effective PR increases.
What pains me is that Seeing Machines is a great company that is a world leader in one of the hottest sectors in auto, even in tech. Yet, ask even Ford employees if they've ever heard of it and you'll most likely be told they haven't. I remember when I test drove the Mach-e at least a year ago the guy demonstrating it knew nothing about SEE or the DMS.
Putting out a vaguely worded RNS doesn't cut it. The next big win needs to be followed up by media briefings to journalists to explain the significance of its work, to paint a picture of a car that has empathy for its driver and can protect them and their families. That can save their lives and reduce their insurance premiums...etc.