Technology Value18 Aug 2020 21:08
My interest in 7dig is mainly around their technology. 7digital have enabled Triller to launch new services, which increases their revenue and ours. Triller are providing revenue to artists, labels and publishers via the 7dig software - now if I was an artist and I had a choice of which platform to use I would certainly select one which is proactively adopting a payment method for my content, this drive loyality.
From what I have read it seems that 7dig had previously experienced issues with scaling of their services, within some statements they have used wording to suggest they have moved to a Public Cloud provider, which would certainly resolve their scale issues and provide a lower cost of infrastructure to be billed based upon consumption with a monthly cost. There has also been more statements about their customers using their API, which means the customers will be coding an interface into 7digital software, which in my view creates a better integration and partnership between companies.
I am looking for companies that have value in their products and then the profits should follow.
Triller are big enough to work with another provider but they choose to stay with 7digital for a minimum of 18 moths, based upon the growth projected for Triller this is a big win for 7digital and also raises their profile with future customers.
WIth TikTok being banned already in India and the potential sale only covering selected counties at the moment, this provides Triller with rapid growth potential.
The consumption of stream services for products has changed and can be consumed in almost any sector , so at the moment I consider the future very bright for 7dig.