RE: Upfront Diagnostics4 Oct 2024 13:41
I agree Muck , ABDX is generally working on varied potentially highly lucrative projects and manufacturing Upfronts test for the NHS may probably be the stand out venture. Where Salignostics is concerned, I was annoyed with my Boots the chemist today. They appear to be really plugging ClearBlue pregnancy test kits over their own. 2 shelves were dedicated to a mixture of their products with a slogan across the top shelf saying "no brand is more accurate" Our Saliva test , in its Boots brand box, was priced more reasonably than all the CB products, the cheapest being £8 a unit. Our test was next to another of their own pregnancy strips in boxes of 2 each on the side of one shelf and everything else was CB!
My Superdrug still had 2 boxes of Salisticks at 7.99 each and then a real mixture of other brands (only a few ClearBlues. There were more of each brand than ours.
Early days I guess and better marketing strategy called for perhaps or maybe its just hard to compete with established brands. Time will tell.