RE: A very interesting read, not necessarily bad31 Dec 2022 18:50
"In addition, traditional studios are brutally reassessing how output such as films and movies should be exploited to maximise profits."
Like a lightbulb moment where they realise Cinematic release is the most profitable route..
"It could well be streaming services, the cinema industry’s bete noire during the pandemic as studios experimented with bypassing movie theatres altogether, that plug the final financial gap. Their business models are shifting, from a wildly-loss making splurge designed to keep viewers at home, to one of one of sustainability and profits."
Hallelujah!