Brexit13 Dec 2020 13:49
Due to the nature of Headlam's supply chain I thought there might have been greater volatility in the share price reflecting the will they, won't they, Brexit mood. I have a limit order in place in anticipation of a drop but it hasn't been triggered. I'll leave it in place until after 31st Dec.
I think the lack of volatility is down to a view, which I share, that the impact of a 'hard' exit would be modest on Headlam. Headlam stated in their recent update that they were building up stock ahead of the deadline. Their earlier comments on Gold, Silver and Bronze products in relation to stock levels points suggests they will always have the beige carpet in stock, demanded by most 'buy-to-let' purchases, but if you want red you may have to wait a few more days. But there's always a trade off. As a resident I may be happy to wait a week for my red carpet, but the trade perhaps wanting to get the job done today, or being poor at there own scheduling, might go somewhere else where red is in stock even if it means paying more, which is probably picked up by the customer anyway.
I'd guess a consequence of a no deal will be port or import delays. But this isn't fresh fruit, carpets can sit around a couple of weeks if the worst happens. Working capital goes up but this should normalise over time.
We know that residential trade peaks ahead of Christmas - you want your house looking its best when the in-laws are visiting for Christmas dinner, so the 10% like for like increase probably isn't a surprise after the lockdown, but Headlam are pointing to a possible lack of fitters impacting December. Again, not a surprise. A few weeks back I was sounding out a BT Outreach engineer , who was fixing my BB, on the Covid impact. He told me that many of his older colleagues were not happy doing home visits. I guess the carpet fitting trade will see similar.
Also, if Dec is always the peak then an additional 10% call is huge pressure on the trade. Bit like the NHS over the winter. I'd guess that if a householder wants a carpet for Christmas but isn't getting it, most will leave the order in place for fitting in the New Year.
These are the ramblings of someone not in the trade. I know some posters here are in the trade so I'd be interested in your comments. Particularly, in relation to any overflow of business into the New Year.
Incidentally. I live in Scotland, and a little reported fact is that during the three week period of 'Phase 4' on most of the Central Belt, say 35% of population, tradesmen were NOT allowed to visit homes unless it was an emergency. I'd guess that doesn't cover a new carpet. That could have had a 2-3% impact on Headlam's Nov revenue, and it means the Scottish carpet trade will be seeing an exceptional Dec. Surely that has to run into the New Year!