RE: Concerning outcome today. What will it take?14 Jan 2021 19:15
Good evening all,
My draft notes from the conference should anyone want to read them. Also, thank you Dan for taking the minutes this morning.
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Conservative guidance for P4 shows slower growth rates of 10% - 15%, however strong actual trading in early in Jan '21, so should exceed £1.7b/£1.8b FY revenue forecast
Close to finalising the international warehouse which is likely to be in the US
Stellar growth performance in US of 52%, standout PLT, which identifies a huge growth opportunity for us given the difficulties in the quarter as a result of the US elections
Increased marketing across all geographical areas to maximise the opportunity of a captive audience during lockdowns
Acquisitions should fit; 1) Geography, 2) Demographic or 3) Category and they are weak in beauty, sports and only have one Menswear Brand
Acquisitions; any brand acquired needs to go on the global path and they not looking for one brand which is just in the UK
Burnley warehouse has 17m units capacity and the Wellingborough warehouse will be smaller at 5m units with limited capex requirements of £5m
Marketing costs for FY '22 to be more evenly spread between H1 and H2 compared to FY '21
A 10% EBITDA margin (which they could decrease if they lower discretionary spend) allows them to continue to invest, in say marketing, to overachieve again their revenue targets
Karen Miller is going to exceed the FY online sales of the previous owner and they gauge this as a successful acquisition
Lockdowns reduce returns compared to normal return rates of 28% compared to low 20%s during lockdown
Correlation between average selling prices and return rates and therefore Boohoo's % is lower than their peers
Moving more of their manufacturing overseas which will see lower costs
Moving to ethical suppliers has not resulted in additional costs
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The biggest risk is the change in environment when the vaccine is rolled out because consumers could return to the high street (the CFO stated this happened when lockdown restrictions eased), and this would have an impact on growth rates and subsequently the achievability of the 10% EBITDA margin. They will provide more guidance when they have more information in the next quarter.
10% EBITDA margin maintained because increased freight costs were broadly offset by savings in lower return rates.
BREXIT costs up to £9m pa going forward.
Acquisitions in H1 were loss making therefore a drag on GP margin but still in the very early stages of their evolution