AI and Podcasting revenue11 Mar 2025 09:42
ยท 2024 revenue of approximately US$73.4 million, up 13% on 2023 (US$65.0 million). Audioboom's revenue growth is ahead of the IAB's 2024 industry growth forecast
ยท Significant growth of Showcase - our scalable, higher gross margin, tech-based, global advertising marketplace. Record revenue of US$23.1 million, up 56% on 2023 (US$14.8 million) and reflecting the Company's continued focus on growing its highest gross margin product. In 2024, the revenue contribution of Showcase increased to 32% (2023: 23%)
It's going to be VERY interesting to see the effect the new AI technology has on showcase revenue.
'Sounder's AI capabilities will be integrated into Showcase, giving brands who utilise the marketplace enhanced opportunities to maximise their podcast advertising spend.'
'Podcasting will surpass 600million listeners in 2024'
'Advertising revenue will exceed $4billion'
GLA