Potential partnership maybe?1 Mar 2018 16:50
Two months ago, Ten Lifestyle Group (TENG) floated on AIM at 134p. The shares are now around 150p
They offer privileged access to top holiday spots and restaurants.
Helping the world�s wealthy to spend their money is nothing new and it was realised early on that the business would grow much faster if it focused on corporate clients rather than individuals.
Its customers include top banks in the UK, America, Australia, Brazil, China, Japan and Switzerland � names such as Barclays and Coutts in Britain or Citi in the US.
These banks take out three or five-year contracts, paying an annual fee so that their top customers can access Ten�s services.
The company also works with luxury brands, such as Maserati or Cartier, again offering these firms� top customers access to Ten services.
Ten�s customers include top banks in the UK, America, Australia, Brazil, China, Japan and Switzerland
Ten has just under 50 corporate clients but its members � the people who use its services � run into hundreds of thousands annually.
Its hoped to take annual users into the tens of millions and that is well on the way � with lucrative new contracts expected within the next few months. Large contracts can total more than �2 million a year and there are several hundred individual subscribers too, paying more than �1,000 a year. A new one has just recently been announced!
Similar to AIR's Jet Card scheme, the subscription model is a crucial point of difference. Many travel agents or booking operators make money from commissions paid by airlines, restaurants, hotels and suchlike. The vast majority of its revenues are generated from annual subscriptions so it will try to offer customers the best tickets, seats and tables available, rather than the ones where it can make the most commission.
That means banks and luxury brands can be confident that Ten is working in their clients� best interests and end users know that Ten is a business they can trust. It is also growing fast.