Comms Campaign10 Apr 2021 16:42
Spot on, Sanchez. Myself and a good 95%+ of other holders completely agree with you! The valuation gap (between inherent and market valuation) has got wider and wider and wider, and is now impossible to ignore or dismiss.
As you said, the vast majority of "companies revamp listings, overhaul brand, install marketing directors, undertake Comms and PR campaigns, strategise newsflow etc" precisely to avoid the sort of valuation gap we now have; and BMN’s failure in this regard (merely on comms) is why we are where we are.
BBN, Alfa & those who contribute to the Bushveld Perspective, Sanchez, myself, and many others have made continuous efforts week after week, month after month, year after year, to fill the void when it comes to comms, but – despite some success – nothing is half as effective as what the company does themselves.
We’ve therefore sent emails to the company to advise them of simple easy ways to communicate the story better but often only received emails back saying that they appreciate the feedback but they will continue on as normal. Often it’s a near identical stock response reply too from Chika or none at all. Hence why some feel she should go.
Consequently there’s an overwhelming majority of Bushie investors feeling incredibly frustrated & disappointed by the comms falling short. Hence why there’s this campaign has begun. Campaigns only start when a large group of people feel very strongly in the same direction about a particular issue of course. i.e. this is a very natural development here.
It's also a very positive development. Not to be mistaken for unproductively spreading negativity – otherwise I wouldn’t be involved of course!
And I’m delighted to say that I believe the campaign is already showing signs of success. The emails sent 2 weekends ago were met with an almost immediate response, with 3 media interviews, Mikhail & Fortune attending the Investec conference, and a great RNS in the days that followed. More recently we’ve had the BMN twitter page share BBN's blog and say that they hear us too.
So well done to all of those involved in the campaign - we're doing a sterling job!
And for the tiny minority of investors who disagree: Please may you try accept and understand the reason the campaign is here is because the vast majority of investors are justifiably frustrated by the comms -- even the Fortune & Co are beginning to get it! -- and let it be.
Because ultimately the campaign is merely trying to help the company help themselves. And, as wise Pdub rightly said, there’s way more that unites us than divides us. So please stay, Alfa, we need you.
We’re all on the same team here in believing this is the most undervalued investment opportunity in the world right now; that the share price should be and will be a MULTIPLE of where it is right now; and that the future is incredibly exciting!
Have a great weekend all : )
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