RE: Question5 Feb 2019 14:12
Just read the admission document, thanks for sharing.
Love this ..
"Football Manager has 12 billboards in the game, each capable of showing advertising.
Each advertisement loop typically runs for 8 seconds and is visible to the player at all times. The
advertisers pay Bidstack on the basis of the number of impressions, being the number of times an
advertisement is seen by a discrete player on the basis of a cost per thousand views (‘‘CPM’’) as
agreed with the advertiser/brand owner.
On a typical day, around 150,000 people play Football Manager, with an average time in the game
of 4 hours per day. Based on evidence gathered during the trial phase, this generates around
25 million potential impressions per day.
Bidstack has agreements in place with the operators of a number of major DSPs which, in turn give
access to a further approximately 150 integrated buy-side platforms representing thousands of brands
and a substantial customer base to whom in-game advertising can be sold."
"Competition
The Directors believe that there are no other providers of native in-game advertising whose business
model is to control in-game advertising opportunities through exclusive deals with video games
publishers and developers with the technology to fill those opportunities with high volume and
targeted programmatic advertising."