On the US side sales have dropped over the last year. Hopefully that trend will reverse but the US remains with a 50/50 prospect of a recession this year & the the two hopeless presidential candidates' will do nothing for the economy during the election campaign.
As for holding BOO shares I don't foresee any sudden drop coming even if an RNS is released. SP has be steady for a while with low trade volumes which I expect to continue but raising value in small increments.
As soon as positive financial news is released expect at least a 16% initial jump in MCAP.
Boohoo should have placed some ads at the Euros - Boohoo displayed behind the goal would please many and if you have not seen these ads - https://www.youtube.com/watch?v=Liw3yV5govw
One to watch at Boohoo - responsible for collaboration with LoudCrowd and the retail influencer programme. It has been running two years now so should be gaining a strong audience.
Let's see if her work results in improved revenue.
If Boohoo needs further sales help then look no further than Essex's own "Steptoe & mum" market traders