Market believes10 Jan 2021 17:59
This is the games industry, big publishers purchase small developers and tech firms all the time beacsue they may be useful at a later date or just to mothball them and stop others from doing the same... to compare bids to codemasters is like apples and oranges, codemasters is a developer with a stellar track record of game development, more importantly they own licences for F1 and established relationships with multiple motoring brands...in short you buy codemasters you get the back catalogue
With Bids you get a promising idea that you may wish to implement and one that hasn't yet turned a profit
Activision, EA ect do continue to come under alot of pressure for the reliance of microtransactions in their games and the purchase of bids tech would be seen as a more palatable alternative not only to the fan base of the titles but also in the media
I suspect the issue with micro transactions will rear its head in a major way soon as publishers continue to push the boundaries with the live casino on nba 2k21 being a prime example...
Again I'm a long term holder, but I do not see the company as is being the life changer many think it will, this sector is dominated by massive publishers who churn revenue through multiple sources from the same consumer, do you really think they will pass up on owning another way of making money?
To understand this sector you need to understand the power held by publishers over developers... take the recent crash bandicoot racer on ps4, developers explicitly said their would be no micro transactions, until activision the publisher strong armed them and they were implemented into the DLC...
The best route for bids is to get in with a publisher, if one likes the tech and they can see revenue then imementation will follow
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