RE: Boo's sales increase from 2 years ago?6 Jan 2022 09:30
The thing is Next is targeted at a middle class demographic. The pandemic has been good to them/us as you know, more disposable income due to a curb in spending and rise in savings over the last few years. Granted inflation is coming, but that is far worse for the poorer / working class in society. Let's face it, you won't see many middle class professionals walking about in a hoody with a robotic bear on it! Yeah, prices will go up, but the ones that won't be spending are the demographic for Boo. The problem is that we are all looking for good news where there is little, in the hope of a miracle. I agree, the fundamentals look good in numbers... but I do fear that the next year will be very tough. Brand image is as important, kids like designers. I hope Debs pays off, but it was losing business long before it was acquired.