Impact of Paramount Decree17 Aug 2020 13:13
Please read the expert views on the repeal.
https://observer.com/2020/08/paramount-consent-decrees-implications-future/
I was thrilled with the following
Still, the termination of the Paramount Consent Decrees is the result of a consistent emphasis on deregulation across various sectors of business. It’s consistent with the economic policies of the last 20-30 years, according to Professor J. Christopher Hamilton, an assistant professor at Syracuse’s S.I. Newhouse School of Public Communications with a focus on television, radio, film and interactive digital media who previously worked at Lionsgate, Turner and Viacom. He sees potential value in opening the doors to innovation across the film industry.
“A company like Google or Amazon owning a theater chain presents a whole new proposition for consumption and engagement of their consumers,” Hamilton told Observer. “Instead of thinking of movie theaters as older institutions, what if it was an entertainment-based destination where there are games and food? Interactive theatrical experiences? Imagine a mini-Disneyland where families can go, or just think of Dave and Busters multiplied by twenty.”
Amazon owns popular video game streaming app Twitch and could use the theaters to not only show movies but also international gaming events, which appeals to younger demographics not currently engaging in traditional theatrical experiences. Disney has the potential to provide a combo Disney Store + Theater experience, not to mention their ownership of ESPN and the ability to play live sporting events on huge screens. However, this underscores the reality that independent companies without the benefit of added value will likely be forced into selling out to one system or another. The opposition, however, argues that independent films represent a much smaller portion of the overall market and that the Paramount decision was not intended to put limits on the entire industry based on a small percentage of the overall market.
The theatrical model—usher herds of people into a dark room as many times as possible—has remained largely unchanged for decades. The potential benefit of change is that a consumer can experience all the various mediums and innovations when it comes to content delivery.
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