BOO Boom time12 Nov 2022 12:42
High freight and transport costs , high cost of cotton and high energy costs due to war resulting in high inflation mainly caused by 'nut job' Putin are the major factors for the large decline in share price of Boohoo. The revenue generated was up 5% , problem was due to the high costs the margin was negligible leading to no profit.
I believe there is a change in the air. The price is moving up for following reasons.
i) freight / tyransport costs now going back to pre-covid
ii) price of cotton falling to pre-covid
iii) US cps data pointing to inflation peaking
iv) Rishi / Hunt - about to raid the middle class to fill the gaping hold but by stealth by not increasing any tax allowances. People won't notice as they never had it in the first place
v) Looks like the RussianPutin's army has been rightly smacked around and now looking for a way out. I think EU and the rest of the world are now looking for an end. It looks like some sort of a compromise might be agreed - this will reduce the hardship on poor countries but will also reduce energy costs here giving consumers more money to spend.
vi) Boo have a lot of influencers signed up like the Khardasiansv - I had not even heard of them but they have a big following and they will insure growth for BOO.
vii) The shorts have seen the change of wind and I think the after day trades are shorts reducing. will be interesting to see the data on Monday :-)
viii) I believe 10% of the shares are being shorted. I believe nearly 50% are owned by the Kamanis / IIs. This share is a prime candidate for a short squeeze. They must realise if the reddit group of investors take a look at this, they could make life very difficult for the shorters. Don't forget these short are seeing a double whammy of price going up and having to pay daily interest on the shares they have bought - at some point panic will set in.
viiii) JP Morgan own 5% - not known for charity but more they know which way this is headed long term
In summary, to use the words of the great 'Yazz' , The only way is up.