RE: Well19 Mar 2015 15:43
For cash burn and the break even target it’s all about monthly income and the headline revenue figure in the 2014 results doesn’t tell you the actual monthly burn rate at the same point in time, Dec 2014
Total Admin, Marketing and R&D costs in the full year to Dec 2013 were about £3.9m
The same figure for the above in the 2014 results released yesterday was £6.26m, that’s a yearly increase of about 60% in costs …… so far so bad.
Annualised recurring revenue (that’s the revenue figure relevant to present monthly cash burn) was £870k at the end of Dec 2013
Roll on 12 months to Dec 2014 and ARR had grown 247% to £3m, so a 60% rise in costs helped to grow ARR by 247%
There was an average of 521k in costs per month in 2014, the 2014 year end monthly gross income figure would be around £175k (a 247% increase) using a 70% gross margin figure, so a net monthly loss of around £346k to start 2015
Using the same 70% in gross margin means monthly gross income has grown to around £200k in the two months to the end of Feb, hence I think cash burn is around £250k to £300k per month now (I,m using the higher figure) …… so far so good and every decent up tick in revenue during 2015 should see a decrease in the monthly cash burn.
The working cap part of the placing plus cash left in the bank should get them through if the growth continues and if the Sales and Marketing placing cash maintains or betters the growth both in the UK and US then all will be ok …… if not ….. then, well I did say “should”
As I’ve said already the KPI’s will be watched even more closely now.
These companies are very high risk, but if they pull it off then expect very high reward …… or bust if they don’t, but this one has a great product, anyone can download it from Google Play and try it free for 14 days
Anyway I saw more positives than negatives in yesterday’s news once I got over the placing kick in the nether region