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Imagine if they decide to combine Asos and Nordstrom into a massive powerhouse of a fashion retail outlet, the best of physical and online. The cost savings and market reach would make they a dominant force for the next decade.
To acquire Asos for £1.4b is a bargain, maybe we could tempt Elon to buy as the official clothing company for the new post COVID Earth and Mars :D

The market is irrational, the current reaction is aligned to a negative mind set and not the actual transactions of this company, which based on their statements is more positive if somewhat subdued.

Even with a slight reduced revenue they should still show healthy profit as they purchase a lot of product in the previous quarter.

How many powerful retail etailers are there? Asos, Boohoo, next? Limited competition and consolidated market.

Citadel buying 5% shows you that the big money knows this is floor or near and turn around is on the way.

Golden opportunity, there literally are a only a few big fashion retailers with the client base and reach of Asos.
People are going to still buy clothes as an essential, and spring summer is here so will see a large purchase of products.
Come mid May this should have bounced, this week will be a final stress test of all shares broadly as the MM and Hedges try to shake the tree for any last weak hands before the market raises again.
Hoping this is here this time next week so I can top up more and sit back for easy profit.

The PE showing as 11.20 on YFinance .
Anything under 15 is considered undervalued, so looking good as a very cheap share currently.
Also taking everything into account with Asos, they are in profit, own one of their last major retail competitors (Top Shop), have product on hand from forward purchasing to cover spring/summer sales period, so looking forwards mid May could see the price rise to 1800's with some positive market sentiment, based on pass movements

Asos is the play, Citadel just bought 5% of their shares. And now their 8 major holders have 69% of the share in their hands.
Also they bought and forward spent money last quarter to have plenty of products for the spring summer clothing period.
Worth a look into what they are doing as a similar market operator as Boohoo.

Citadel buying 5% stake is massive

Looking back through their posts they were warning of the price being dropped since December, and have made a lot of good market calls.

However, I think most can agree it looks like we are at the bottom, hence why Citadel bought a 5% holding.

Just raised my sell out price to 2500, by the looks of things could easily do that in a couple if months. Looking forward to the pay day!

Fantastic opportunity, just hope still here for payday as going to through in everything I can lay my hands on

Major holders now hold 69.10% of all sharesAktieselskabet af 5.5.2010 25,964,404 26.0%T. Rowe Price Group 13,842,813 13.9%Camelot Capital Partners LLC 7,151,502 7.2%Capital Group Companies Inc 5,489,842 5.5%Citadel GP LLC 5,004,745 5.0%Baillie Gifford & Co Ltd 4,869,018 4.9%Abrdn Plc 3,482,418 3.5%DWS Group 3,081,136 3.1%Only 30% free-float, this is great news to see consolidation. Onwards and upwards!!!

Basically all Asos have to do is outlive and grow their user base for a couple of years. All the current market issues will be a memory.
This is the time to buy up shares on the cheap and sit on, as the market will naturally raise back up.
Asos are in a very strong position taking all things into account. The citadel buy is evidence of this, and expect to see a few other RNS soon as people won't want to be left on the side lines when the price starts to rerate soon.

Yeah, but name another brand with the strength in market for the fashion retail space than Asos currently.
They said in their last statement that they made a profit however more slender due to buying lots of stock ready for spring/summer clothing sales.
Also it was no shock to anyone that the March retail trading market would be down in line with the European conflicts and other market stress factors.
As such looking at the broader picture of March to end of June 2022 buying period, as Asos revenue is on track they should in theory produce higher profits due to having a reduced base cost.
Secondly Asos have made in recent times large acquisitions e.g Top Shop et al... and this once again ate up some capital, however it removed large market competition and consolidated Asos position as market leader of the online fashion retail space.
Also the partnership with Nordstrom puts them into a strong US position which alot of their competitors dont have.

Now the fact that Citadel just buy 5% of the company speaks volumes.

We have been here before, this is a crazy bit and give literally weeks the price will be well up.

DYOR GLA

Yeah, but name another brand with the strength in market for the fashion retail space than Asos currently.
They said in their last statement that they made a profit however more slender due to buying lots of stock ready for spring/summer clothing sales.
Also it was no shock to anyone that the March retail trading market would be down in line with the European conflicts and other market stress factors.
As such looking at the broader picture of March to end of June 2022 buying period, was Asos on track they should in theory produce higher profits due to having a reduced base cost.
Secondly Asos have made in recent times made large acquisitions e.g Too Shop et al... and this once again are up some capital, however it removed large market competition and consolidated Asos position as market leader of the online fashion retail space.
Also the partnership with Nordstrom puts them into a strong US position which alot of their competitors dont have.

Now the fact that Citadel just buy 5% of the company speaks volumes.

We have been here before, this is a crazy bit and give literally weeks the price will be well up.

DYOR GLA

It's rather smart of citadel to buy now, whole the market is frozen from fear and the price is so cheap. Also they bought and RNS when alot of traders are on holiday or don't have liquid funds due to being wrapped in other companies that are down.
This is a genius move by Citadel and once the market wakes come Monday the share price is going to rocket.

What this space, could easily see a price of mid 2000's in the next couple of months.

DYOR GLA

Yes looking very interesting.
Always best to buy when the market is in fear and dropped and hold for a few months to make tons of profit.
Glad to had the chance to buy now at this cheap price and sit on my hands and make easy money.

Gla DYOR

Now is the ripe time to merge Nordstrom and Asos while both of their share prices are low and on discount.
Then spend a couple of years merging and taking over the fashion retailer space while the market and consumer spending bounces back to make a massive profit.

This is looking very very interesting. Expect a few other large hedges to take big positions while shares are cheap and fear in the market.

Remember, you can only make big gains on buy low sell high, while the low is fear and the high is optimistic

RNS just released, Citadel have bought 5% stake in Asos.
How does this bode for BooHoo?
Sign of good forward looking statement, or that the money sees Asos over Boohoo as the future?

Also the fact that Citadel took a £70m position in Asos show that they know this is the bottom and that the only way is up from here. 5% buy of a company is a large position to take, and indicates they have done the research and call see big gains or potential for a take over.

Look at AHL previous short positions, they are all obvious companies that were going to have share price reduction in the near term due to market factors, but also shows that they are crap at shorting as doing in such a small and obvious targets, as such they are vultures looking for cheap meat, don't pay too much attention to them. It's the big shorts of strong companies that know something the market don't, and the ones to most take heed of.

Probably closed short and took a massive 5% position.
5% buy if the company is awesome, and show that Citadel know that the worst of the market is done, and looking forward this share had some serious strong legs to go back to the 2000's price zone!

We all knew the retail sector would be down for March, did no one do their research lol
Can't believe people are selling, however this does mean:
A) getting rid of the weak hands
B) we are at the floor with the worst news done