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Well we've reached COVID 2020 crash levels.
Well done Asos lol
Now starts the time to start buying chunks every month and waiting, massive upside potential once the market stablises.

Goes to show that Asos share price has been trashed to the lowest possible point, appears this is a solid floor.

Screw the shorts and the weak hands, consumers need clothing and Asos are the biggest merchant in town

Hi Simon1367, I personally looking at the increase in short position as a positive, that's 6% of shares that will need to be bought back at some point.
Looking through these are companies that generally short across the board so it not surprising that they are doing it now, however with a floor formed it does make their hold period lessen with the chance of a rise easily catching them out.
But also it's another great sign, as it shows how important and essential to the fashion marketplace Asos if they garner this much attention, remember that telsa was also the most shorted share in the US and they still kept growing in revenue and MCAP.

And the CEO issue is tricky, as ultimately I would rather they took their time and got some one great, rather than cause further issues with poor hiring. The amount of people with the caliber to carry Asos on their shoulders will be limited, so naturally will take time.

Genuinely impressed that their is anyone left to sell.
Looking at the sells the majority are auto's, so looks like the robots are playing ping ping with the price.
Once a big volume buyer enters the arena this price will jump.
In at the ground floor and holding for gold.

Sure looks like the floor here, and judging by social media data and trends looks like new clothes buying and trying season is here!

Looking at the price compared to the ftse and markets the Asos share price is down 25% off what would have been a natural broader market decline.

Asos are here to stay. Have a growing and cemented customer base. And with a share price down 77% YoY then the bounce back potential is great.

Apart from Amazon boxes, the most common package I see get delivered is Asos
Was by some student flats today and a delivery driver had a whole van full of Asos deliveries. Had a catch and he said it's the brand he does most deliveries for and has noticed the volume has increased the past week with good weather.

Slight position update and those shorts are gonna be in trouble!!!!

Last full recession (2008) and COVID times (2020), Asos share price went up, they grew, and gained market position.
Same thing is happening again.
Asos in a winning position, just suffering temporary head winds and general market fears.

Might be a perfect time for Amazon to buy up the company to start their dominate move onto fashion/clothing. Basically do what they did with wholefoods.

With the whole market in trouble this plays into asos hands.
Clothing will still be bought, however Asos's reach into a market that will continue to spend on clothing, (youths, students, non-saver personalities) saves them.

Asos have reach market state of being essential now days, alongside the supermarkets and utilities. Sure a dent in the medium term, however in a very strong position compared to other fashion retailer's.

The bet against Asos doesn't make sense, considering that if he market gets trashed that due to size Asos will be able to weather the storm. This is were Asos being lean can mean that take firm control of the market.

Asos are THE fashion shopping network now days.
The current MCAP in no way reflects their revenue or client base.
Soon as new CEO steps in and Asos show stable run rate business then this price will be off to the races.

Insane how cheap, surely this will start to be a takeover target based on how cheap the MCAP is?

Be surprised if their is anyone be with volume left to sell.
Looks like it's the 30% free float that is causing issues, with traders playing on the volatility.

Once more consolidation happens it will be a more stable climb back.

Basically it looks like the most of the major holders are down.
It's that 30 free float that is causing all the issues, and once alot of that gets eaten up while this stock is so cheap the price will bounce up hard.
I have faith in Asos to deliver strong results against the current market expectations, the main reason being that the majority of clothing being bought will be by a demographic that have grown up with online fashion.

I give it a couple of weeks before we start to see smaller retailers start to panic and reduce product holdings, which means that Asos relative to the market will have a dominant market position as they will be able to provide goods on time.

Once again, utilities, food, and clothing. The 3 foundations to society.

The price is down due to negative market factors.
It appears that Asos can pass the present market situation and sentiment, as they are now a robust company that has a ubiquitous and customer/socially integrated revenue stream. 3 things always needed, utilities, food, clothing.

As such, based on previous revenue and MCAP, the upside looks great from here, based on a consistent revenue to previous years.

The whole market being in trouble makes things better for ASOS.
Look at 2020/2021, they came out of that situation stronger with a more dominant market position, rivals, and more customers.
People will still need clothing, and even with cost of living going up, alongside utilities and food, clothing is the one good people will continue to buy.

The companies that will take a bigger hit this year will be hardware tech (phones etc..), and luxury goods (watches, jewelry).

At the moment this share is playing ping pong vertically.
Looking at the numbers there is only about 30% free float in the wild, so of a big enough buy the share price will easily consolidate and be a strong platform.

The good thing with this company is they are going to be around a while, as such we can all see that it's a waiting game until the market turns more positive and the share price jumps.

It's really a when, not if share, just a matter of time.

So good to buy and hold, easy profit from here based on past revenue and mcap.

DYOR GLA

When is a new CEO going to be installed?

Same boat, was just about to sell as had a feeling a drop was due. Oh well, looks like another hold for a week.

Just hilarious to see the biggest fashion retailer in the uK be worth ****

Mind bending how cheap it would be to buy the major fashion retailer.

If ever there was a time for ASOS to be acquired, now would be it. Imagine getting all that infrastructure, brand awareness, customer base, and established business for this cheap.
Buy up and sit on for a couple of years and double money.
Hope someone buys then up soon before the price jumps as the market stabise and move to growth.