Commentary from Chrysalis investments annual report26 Jan 2022 08:27
THG plc
The bulk of THG revenue is associated with its beauty and nutrition divisions, which sell own and third party brands around the world. However, we believe much of the future growth story at THG centres around its ecommerce and logistics platform - Ingenuity - which powers both THG's own operations, as well as offering its service to external parties. For many companies, building their own ecommerce offering can be a significant investment, with no certainty of adequate returns. Ingenuity solves this problem, by offering a one-stop shop for companies looking for a cost-effective solution to get online or open new global markets.
Considerable activity has occurred at THG since its IPO in September 2020.
Over the course of the year, it has made several acquisitions mainly to bolt onto its existing beauty operations, including:
· Perricone (September 2020), a US prestige skincare brand for $60 million, effectively a 1x continuing sales multiple;
· Dermstore.com (December 2020), the US number one online retailer of prestige skincare and speciality beauty brands for $350m, implying a forward 12 months' revenue multiple of c1.8x;
· Brighter Foods (April 2021), a developer and manufacturer of snack bars, which was already working with THG's nutrition arm. Consideration was £43 million with expected £20 million revenue and £6.5 million EBITDA contributions in 2022;
· Bentley Laboratories (May 2021), a developer and manufacturer of prestige skin and haircare products. The total consideration was $255 million with an expected impact of $77 million of revenues and $15 million of EBITDA in 2022; and
· Cult Beauty (August 2021), a UK based online beauty retailer to broaden customer choice compared to THG's existing beauty sites. The total consideration was £275 million and Cult Beauty is expected to add approximately £140 million of sales and £10 million EBITDA in 2022.
M&A was one of the main drivers for THG's listing, and execution of this part of its strategy has been rapid.
Elsewhere, Ingenuity - THG's ecommerce solutions platform - announced a partnership with SoftBank, which saw the Japanese conglomerate inject approximately $730 million into a fund raise of over $1 billion. In addition, an option was granted to SoftBank to enable it to inject a further $1.6 billion into Ingenuity at an implied pre new-money valuation of $6.3 billion for the division, which is due to be separated from the group.
Ingenuity - THG's proprietary ecommerce and logistics platform - provides services to both THG's beauty and nutrition divisions, but has also begun to offer them to third parties. The growth available in this market is substantial, we believe, and the division is growing from a small base of revenues. This has made it hard for the stock market to value accurately, and we saw the SoftBank investment as endorsement of the growth potential and valuation of Ingenuity.