Business Model!6 Jan 2022 07:52
It appears our products have been developed without thought of the business model. We have good technology but no clear path on how to sell it, what price point we could achieve, how we go to market I.e distribution, service etc. and what our value proposition is that is going to displace other solutions (PCR and LFT) and gain market share. This is where we need to focus to build sales and a successful business. I fear we are waiting
for others to do this for us and it won’t work.