RE: MPM Omnicom Giant28 Aug 2019 20:57
Mporium Group PLC (LON:MPM) said its state-of-the-art digital marketing technology has been deployed by the two largest global advertising networks.
IMPACT Sports Syncing uses sporting events to enable brands, sponsors and rights holders to optimise online campaigns in real-time.
READ: Mporium seeing "significant global appetite" for its technology
It does this by delivering dynamic campaigns that are contextually relevant to the target audience.
As a result, it provides advertisers with far greater engagement than is generated by traditional static campaigns.
During the World Cup, for example, VW ran a campaign for its SUV range.
IMPACT from the World Cup
It did so via the Omnicom-owned agency PHD, which used IMPACT to adapt the digital push.