RE: £622,200 Cash Raised and New Stake Taken in the Company26 Jun 2023 23:15
I agree with you up to a point:
"**Guild's core product, esports, has been absolute rubbish. The Rocket League team finished this season in 13th place / The Fortnite team is currently 21st / their best FIFA player is 7th / SIM Racing is completely irrelevant / and their womens Valorant & CSGO teams seem to play every 4 months."
Yes and No. They missed out on the new Valorant format which led to the disintegration of the men's team. Former Guild player Leo has won back-to-back titles with FNATIC, so yeah that was an opportunity missed. A cushion for this was meant to be a focus on the women's team (the main focus of the HQ street art in Shoreditch) but that has imploded v.recently. Appear to be exiting Valorant when it's one of the most popular esports.
Fortnite, they're still strong, Anas is one of the best. Hen hasn't had a great season but they have academy players now playing professional events which is true to the plan. Rubyplays for example,
Rocket League, sure the current roster is v.average. But again some hope in the academy.
CS:GO - new team, too early to say
FIFA - one of the best players in NIcolas99fc, but doesn't have the social media engagement of other perhaps weaker players.
"**Audience: Guild's socials continue to haemorrhage users for the second consecutive year. This point is one of the scariest, because it's what sponsors rely on."
Haemorrhage is not quite right the word. To say either remained stable or stagnated slightly would be more accurate. I had neglected Tik Tok and the views for Guild content on Tik Tok are huge compared with other platforms such as Twitter.
"**Merchandise: Again, completely non-existent sales and revenue."
Not a fair point really. Signed a deal with Hummel this year and announced that merchandise range would be launching in the Autumn.
Guild definitely need to be playing esports tournaments more regularly but they are at least seeking to differentiate with a focus on women's esports players (CS:GO, Fortnite). The new CEO Jasmine is undoubtedly a better business person than Kal was and in just 6 months has steadied the finances greatly.
It's worth noting that FNATIC, who Guild really need to match, formed in 2004. It will need time and patience but under current management this looks better than it ever has.
Interesting RNS re. Morgan Stanley today too.
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