RE: Wtf is happening now with SP?10 Feb 2026 12:37
RBC Capital Markets said: "Actionable price-discovery has existed in the UK since the dawn of the price comparison website market, thus Insurify at the headline level represents a change to the US domestic market, not a global phenomenon."
Analyst Ross Broadfoot questioned whether the Insurify news is materially different from the current market structure in the UK, beyond greater AI-enablement.
"Wouldn't those UK players be best placed to layer AI tools and an LLM app on top of their existing propositions versus a new market entrant?," he said.
Seems like a more reasoned assessment