RE: SP being suppressed by Mms?9 Feb 2023 10:08
this is last year I think they have potenital and Next or Asos could do well with them
Another encouraging year of strong sales and customer growth
In The Style Group plc (AIM: ITS), the disruptive and inclusive digital womenswear fashion brand with an innovative influencer collaboration model, today provides an update on trading for the financial year ended 31 March 2022 (“FY22”).
In its first full year as a public company, In The Style continued to achieve strong year-on-year revenue growth. The Group expects, subject to audit, to report revenue of £57.3m, which equates to 28% growth year-on-year and 197% growth on FY20 (FY21: 44.7m; FY20: £19.3m), and is marginally ahead of the guidance issued by the Company in January 2022. Adjusted EBITDA margin will be in line with that guidance at 1%.
During the year, In The Style continued to leverage its highly distinctive social-influencer collaboration model, launching collaborations with 27 influencers. This influencer base included both established names such as Jac Jossa and Lorna Luxe along with a number of new influencers including Perrie Sian, Gemma Atkinson and Stacey Solomon, with whom In The Style launched its first ever sustainable collection.
The Group attracted, on average, 33k new customers a month through FY22 to grow its active customer base1. Consumer engagement with the In The Style proprietary app continues to be strong, with over 850,000 downloads in the year and this contributed to a 9% increase in overall order frequency2 and a 21% increase in average order value3 year-on-year. After an inconsistent H1, return rates have continued to normalise and were in line with management’s expectations through H2 FY22.
The Group continued to grow its reach through new considered wholesale partnerships including ASDA, and these have contributed to good growth in our wholesale channel.
Industry-wide challenges in the global supply chain are well documented and, as previously indicated by the Group, resulted in pressure on gross margin through FY22.
Whilst macroeconomic pressures are expected to persist over the coming months, the Group’s strong brand proposition and resulting pricing power has partially mitigated the impact of cost inflation on gross margin. Management was also encouraged that for a period in January and February 2022, prior to Russia’s invasion of Ukraine, freight costs somewhat normalised.
The Board is confident that the execution of Group’s strategic initiatives and the strong pipeline of new influencers will maintain the strong sales momentum achieved during FY22 and improve profitability during FY23.