WATR21 Dec 2017 07:47
American Leak Detection Convention.  Franchisees from across the United States will meet in Boston during 1-4 November. Given ever-increasing market demand for solutions to the global problems of water loss and aging infrastructure, the Group will launch its next five-year plan geared for the expansion of the ALD franchise business both in terms of service footprint and solutions offerings. The ALD business has an existing service delivery footprint of 42 states of the U.S. (also Australia, Canada and Belgium). Over the last five years, the Group has used the ALD footprint to establish formal national accounts for insurance, property management and pool customers. With such baseline customer demand, ALD has the opportunity to expand to more cities in the United States. Further, over the next five years, the Group can also use Water Intelligence International to cross-sell a variety of new municipal offerings for both potable and non-potable water through the existing franchise system. Such municipal offerings have already been test- marketed and introduced during 2017 through pilots in selected U.S. locations and in Sydney, Australia.Â
The Group is also committed to the introduction of proprietary technologies over the next five years both to enhance brand differentiation and to create the right infrastructure for efficient scaling of operations. Since the 2016 Convention, the Group has successfully implemented a new Internet marketing program throughout the US, Canada and Australia. At this Convention, the Group will be introducing video search technology to further advance Internet marketing. Moreover, in terms of enhancing its service offerings, one example to be unveiled this week will be a demonstration of a new municipal technology that will be beamed into the Boston Convention from a real-time field trial with a major water utility in the UK.Â
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