negative points20 Apr 2012 20:24
Operating costs for its online business, although in line with management expectations, rose by 29%, with marketing investment totalling 26% of net revenue for the quarter.
Over the counter amounts wagered at its Retail business declined by 2%. However, this was distorted by bad weather in February, with 8% fewer horseracing fixtures in Q1 than in the equivalent period last year.
Net revenue for its Telephone business declined by 4%. Amounts wagered fell by 22% following the cessation of certain high staking client activity.
The group's relationship with Playtech, its online joint venture gaming partner, remains under review, after William Hill was forced to deal with staff walkouts at the company's Israeli base last year.
Competition, particularly in the online arena, remains intense.
The UK government announced in March that Machine Games Duty will be levied at a rate of 20% of gaming machine gross profit from 1 February 2013. At this point, it will replace Amusement Machine Licence Duty and VAT, which is currently levied on machines revenue. This change in the tax regime would have cost William Hill an additional £13 million based on 2011 performance.