pgb30 May 2012 23:28
Historically, Pilat has provided two services: the first is scheduling software, so a broadcaster knows what's being broadcast at what time on what channel; the second is a set of systems designed to help manage commercial advertising.
Speaking to Sharecast, Avi Engel, the Chief Executive Officer, explained that the broadcast industry has now changed, so that instead of scheduling on regular TV channels, clients like the BBC, CBS and Discovery need to control content going to smartphones, tablets and home computers: "It's a factory out there, we're managing a more complex factory", he says.