RE: Happy Monday19 Mar 2019 16:59
F458, That £3.5 Million is
A) Low Margin as its a wholesale agreement. 10% GP, £350k profit over three years.
B) Spread over 3 years, not from day one. It will If it actually happens build gradually over the term eg £1k in month one, £200k in month 36. What happens after 36 months, It doesnt just stop, Weird they didnt mention this...
C) and this is the biggest.... Why would a reseller, who has twice (atleast twice) the revenue of Toople, Choose to source their lines and broadband from toople... When they could walk in to daisy, or gamma, or icuk or one of the others. All of which who would incentivise them to migrate a base?
£3.5 Million sounds huge, on 10% Margin... Its not. Couple that with Tooples largest existing customer being wholesale and providing 50% of revenue in the last accounts. Thats not great.
Theyve announced one deal with multiple sites, You cant say they are targeting 50+ businesses, when ALL their marketing is targetting cheap and cheerful, high volume, high default, high churn, FTTC.
Infact, their website only goes up to Toople 10... Where are you getting all these random additions from?