From Ariane at the Investor TG Q&A earlier22 Jun 2021 22:19
Hi all,
I hope you’re all well. Please find below this week’s Q&As:
How much is budgeted on advertising for the new payments feature?
I cannot share specific information but Mode has a designated marketing budget for its own brand awareness and acquisition campaigns, as well as for co-marketing campaigns with merchants.
Is Mode planning to target online sports betting companies?
This year we will be mostly targeting fashion apparel, food, consumer electronics, cosmetics/beauty, jewellery, home apparel, education, sportswear, game/e-sports and travel verticals, as these are the verticals we are confident we can attract the most customers in.
In terms of size, we are focused on all sizes, large merchants to drive scale and brand recognition, and SMEs to accelerate market penetration.
Finally, I've also received a couple of questions re the reason for the Public BETA launch. Please note that this is a full public release that can be accessed by everyone via Google Play. It’s very common for tech companies to release completely new products under the label BETA in order to continue learning and improving from real-life transactions. We're very excited to you show you what we've built - coming soon!